Compliance Requirements Checker
Regulatory Compliance Assessment
This tool identifies compliance requirements based on your business type, operating jurisdictions, and use case. Check the boxes below to get a customized compliance checklist.
Why InsurTech Regulation Isn’t Just Bureaucracy-It’s Survival
If you’re building or investing in an InsurTech company, you’re not just writing code or designing a user interface. You’re stepping into a minefield of state-by-state rules, federal oversight shadows, and AI-specific laws that can shut you down overnight. In 2025, compliance isn’t a department you hire-it’s the foundation of your business. The insurance industry is being reshaped by technology, but regulators aren’t waiting for you to catch up. They’re moving fast, and they’re watching.
Take Colorado, for example. On August 20, 2025, the state amended Regulation 10-1-1 to expand AI oversight from life insurance to include auto and health plans. That’s not a minor tweak. It affects 83% of the U.S. insurance market by premium volume. And you have until July 1, 2026, to prove you’re compliant. No grace period. No extension. Just a hard deadline and a requirement to show audit trails, bias testing logs, and explainable decision-making systems. If you’re using algorithms to set rates, deny claims, or target customers, you’re now under a microscope.
What Exactly Is Regulated in InsurTech?
It’s not just about algorithms. Regulators are looking at every layer of your tech stack:
- AI-driven pricing: Can your model explain why one customer pays 20% more than another with identical risk factors? If not, you’re non-compliant in 25 U.S. states.
- Data collection: Are you gathering location data, social media activity, or health app metrics without clear consent? That’s a violation under state privacy laws and the EU’s AI Act.
- Algorithmic bias: If your model disproportionately denies coverage to older applicants or people in low-income ZIP codes, regulators will flag it. Colorado’s rules require quarterly bias audits.
- Data lineage: Can you trace every piece of data from its source to the final decision? Regulators now demand full audit trails-no black boxes allowed.
- Third-party vendors: If you use a third-party AI vendor, you’re still liable. Your compliance is only as strong as your weakest partner.
The National Association of Insurance Commissioners (NAIC) made AI its top priority in 2024 under its “Securing Tomorrow” agenda. By mid-2025, 25 states had adopted NAIC guidance on AI. That means if you operate nationally, you’re not dealing with one rule-you’re dealing with 25 variations. And that’s just in the U.S.
U.S. vs. EU: Two Very Different Rules of the Game
The U.S. and EU don’t just have different laws-they have different philosophies.
In the U.S., regulation is fragmented. Each state sets its own rules. That gives startups room to experiment-some states are more lenient, others are aggressive. But for companies scaling beyond one state, it’s a nightmare. You need legal teams in multiple jurisdictions. You need different compliance workflows. You need to track 25+ rule sets.
In the EU, it’s the opposite. The AI Act and Digital Operational Resilience Act (DORA) create one set of rules across all 27 member states. High-risk AI systems-like those used in insurance underwriting-must meet strict standards: transparency, human oversight, data quality, and robustness. If you’re selling to European customers, you must comply with these rules, no exceptions.
Here’s the catch: 67% of global insurers say compliance costs have risen because of this fragmentation. If you’re a U.S.-based InsurTech planning to expand to Europe, you’re not just translating your app-you’re rebuilding your compliance engine.
What InsurTech Companies Are Doing Right
Some companies aren’t just surviving-they’re thriving because they treated compliance like a competitive advantage.
- Proactive audits: Leading firms run quarterly bias tests using tools like IBM’s AI Fairness 360 or Google’s What-If Tool. They don’t wait for regulators to ask.
- Transparency dashboards: Some startups now show policyholders how their premiums were calculated, with simple explanations like “Your rate increased due to claims history, not location.”
- Regulator collaboration: Companies that share their tech designs with state insurance departments report 27% fewer enforcement actions. They don’t hide-they engage.
- Compliance budgeting: Top performers now allocate 15-18% of their tech budget to compliance. That’s not overhead-it’s insurance against fines, lawsuits, and reputational damage.
One InsurTech in Austin built its entire product around explainable AI from day one. They didn’t wait for Colorado’s deadline. They embedded audit logs, model documentation, and user-facing explanations into their platform before launch. When regulators came knocking, they had everything ready. Their customer trust scores jumped 40% in six months.
The Hidden Costs of Ignoring Compliance
Most startups think compliance is a cost center. It’s not. It’s a risk multiplier.
Consider this: In 2024, a California-based InsurTech was fined $3.2 million for using an unvalidated algorithm that denied coverage to 12% of applicants over 65 without clear justification. The algorithm had been “trained” on historical claims data-but that data reflected decades of biased underwriting practices. The company didn’t realize their model was reinforcing discrimination.
And it’s not just fines. Investors are asking tough questions. In 2024 M&A deals, companies with strong AI governance frameworks saw 32% less friction during due diligence. Buyers didn’t want legal liabilities. They wanted clean systems.
Climate risk is another hidden compliance area. As of Q2 2025, 41 state insurance departments require insurers to assess climate-related losses in their pricing models. If you’re using weather data to set home insurance rates, you need to prove your models account for wildfire frequency, flood zones, and rising repair costs-not just historical averages.
Your 6-Step Compliance Roadmap for 2025
If you’re reading this, you’re probably overwhelmed. Here’s a clear path forward:
- Map your AI use cases: List every algorithm you use-for pricing, claims, marketing, underwriting. Don’t skip anything.
- Identify your jurisdictional footprint: Where do you operate? What state or country rules apply? Use the NAIC’s state adoption tracker.
- Build your governance framework: Create policies for data use, bias testing, human review, and audit trails. Start simple. Update quarterly.
- Choose your tools: Use open-source bias detection tools, data lineage platforms like Monte Carlo, and document management systems like Notion or Confluence with version control.
- Engage regulators early: Don’t wait for an audit. Schedule a meeting with your state’s insurance department. Show them what you’re doing.
- Train your team: Compliance isn’t just for lawyers. Your engineers, product managers, and customer support need to understand the rules too.
Don’t wait for a fine to wake you up. The regulators are already here.
What’s Coming Next?
The next 18 months will be the most intense in InsurTech history.
- By Q2 2026, the International Association of Insurance Supervisors (IAIS) will release its final guidance on how global insurance principles apply to AI.
- 17 U.S. states are developing formal AI market conduct exams. Expect audits to start in late 2025.
- More states will follow Colorado’s lead-expanding AI rules beyond life insurance to auto, health, and even pet insurance.
- EU regulators will begin enforcing the AI Act’s high-risk categories, with penalties up to 7% of global revenue.
InsurTech isn’t going away. But the companies that survive won’t be the ones with the flashiest apps. They’ll be the ones who built compliance into their DNA.
Do I need a license to operate an InsurTech company?
You don’t need a traditional insurance license unless you’re acting as an insurer or agent. But if you’re developing or selling AI tools to insurers, you still need to comply with state and federal regulations on data use, algorithmic transparency, and consumer protection. Some states require vendors to register their AI systems. Always check with your state’s department of insurance.
What happens if I ignore AI compliance?
You risk fines, lawsuits, forced product shutdowns, and reputational damage. In 2024, a California InsurTech was fined $3.2 million for biased underwriting. Investors and partners will also walk away-compliance is now a key part of due diligence. Ignoring it isn’t risky; it’s suicidal for any serious business.
Can I use off-the-shelf AI tools for insurance?
Not without serious review. Most commercial AI tools aren’t built for insurance compliance. They lack audit trails, bias detection, and explainability features. Even if the vendor claims it’s “regulation-ready,” you’re still legally responsible for how it’s used. Build your own controls or demand proof of compliance from the vendor.
How often should I test for algorithmic bias?
At least quarterly, and after every model update. Colorado’s rules require it. So do leading insurers. Use tools like Aequitas or Fairlearn to run automated tests. Document every result. If you can’t prove you’re checking for bias, you’re already non-compliant.
Is federal regulation coming for InsurTech?
Not anytime soon. The NAIC explicitly rejects federal preemption in its 2025 agenda. States are doubling down on their authority. That means your biggest risk isn’t Washington-it’s the 50 different state insurance departments. Focus your energy there.
What’s the biggest mistake InsurTech founders make?
Thinking compliance is someone else’s job. Too many founders assume legal or compliance teams will handle it. But if your engineers don’t understand bias, your product managers don’t know data rules, and your CEO doesn’t know what NAIC is-you’re building on sand. Compliance must be part of your product culture from day one.
Final Thought: Compliance Is Your Competitive Edge
The companies winning in InsurTech aren’t the ones with the most funding or the sexiest apps. They’re the ones who built trust-by being transparent, fair, and accountable. Regulators aren’t trying to kill innovation. They’re trying to stop abuse. If you’re building something that helps people get fairer rates, clearer explanations, and faster claims-you’re on the right side of history. Just make sure you can prove it.