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News Release
For Immediate Release
March 29, 2005

First Cellular Selects Excell Services for DA

Tempe, Arizona - March 29, 2005 -  First Cellular of Southern Illinois, a premier wireless provider since 1993 has selected Excell Services to provide directory assistance and enhanced services to their customers. Excell Services is America's largest independent provider of Directory Assistance, Operator Services and Inbound Customer Service.

As the only locally owned and operated wireless provider in the region, First Cellular offers superior digital coverage and a level of customer care unmatched in Southern Illinois. First Cellular will leverage Excell's North American call centers, industry leading quality and utilize Excell's Completion PlusSM product which enables call completion on carriers' network without additional network resources.

"We selected Excell Services because they provide the best value in the industry", said Michael Beehn, VP of Marketing and Business Development of First Cellular, "and because Excell's focus on North American call centers will better serve our customer base".

"First Cellular provides wireless services that consumers of Southern Illinois have trusted for years", said Charles M. Anderson, President of Excell Services, "and we are pleased that First Cellular has placed their trust in Excell to provide industry leading services to their customers".

About First Cellular
Since 1993, First Cellular has provided premium wireless service to the people of Southern Illinois. Established as a partnership of local phone companies, First Cellular is unique because it allows local dollars to stay in Southern Illinois. First Cellular's partnership includes: Crossville Telephone Company, Egyptian Telephone Company, Hamilton County Telephone Cooperative, Odin Telephone Exchange Inc., Shawnee Telephone Company, Harrisonville Telephone Company, and Wabash Telephone Cooperative Inc. Each of First Cellular's partners is a local, well-established company in its respective community. First Cellular's mission focuses on doing business with its neighbors and taking special pride in providing the best quality of service and technology available to its customers.

About Excell Services
Excell Services, a Platinum Equity company, is America's largest independent provider of directory assistance, operator services, and inbound customer service to the telecommunications industry. Formed as a result of the coming together of two established industry players, Operator Services Company ("OSC") and Excell Agent Services, Excell is a proven leader in quality and delivery of outsourced services through its call centers located across North America. The company is known for its strong commitment to value and service, enabling clients to increase revenue, improve service quality and reduce costs. Excell is based in Tempe, Arizona.

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